Company’s focus on innovation and customer service recognized.
Correct Craft companies won multiple innovation awards, which were judged by the Boating Writers International. These awards are some of the recreational boating industry’s highest honors for innovative and technological achievement. Correct Craft innovation winners included:
- Pleasurecraft Engine Group won an innovation award for its new Z Series of engines which is the most comprehensive product portfolio of engines in the inboard industry, spanning five models ranging from 400-600HP.
- Ingenity, a Watershed Innovation initiative to ideate, iterate, and incubate future technologies for Correct Craft companies, received an innovation award for its state-of-the art electric drive system, which includes a one of a kind battery configuration that runs 2-3 hours in typical watersport use.
- The new Super Air Nautique G23 Paragon received the tow boat product innovation award for its overall innovation.
Regarding the multiple innovation awards, Correct Craft President and CEO Bill Yeargin stated, “Correct Craft and its companies have been very focused on innovation and it was apparent this morning that the industry recognized our team’s work. After being honored last fall as the industry’s most innovative company, it was exciting to build on that recognition with more big wins this morning.” Yeargin added, “Our Ingenity team has built the world’s most innovative electric drive system; our Nautique team has built the world’s most innovative watersports’ boat; and, our Pleasurecraft Engine Group team has developed the world’s most innovative watersports engines. I am incredibly proud of all our employees who made this happen and know we are just getting started; the future is bright!”
In addition to the innovation awards, Correct Craft brands Nautique, Centurion, Supreme, and PCM were also awarded NMMA Marine Industry CSI Awards. These awards are presented to brands who exceled in customer service during the prior year.
Finally, the Nautique marketing team was awarded a Neptune Award by the Marine Marketers of America for the industry’s “Best Integrated Marketing Campaign”.
Regarding these additional awards, Yeargin stated, “Our teams all strive for outstanding customer service and I am thrilled that the Nautique, Centurion, Supreme and PCM teams were recognized for providing that to their customers. Additionally, I am happy that the Nautique marketing team was recognized for its excellent work; their Neptune award is well deserved.” Yeargin concluded by noting, “No company can win all these awards without an incredible team and I am blessed to work with the best in the business; I love our team!”
This release was originally published on Correct Craft.
About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit www.centurionboats.com.
About Correct Craft: Celebrating 94 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.